Emma™ Violet Bloom Midi Dress – Susan's Swimwear
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Emma™ Violet Bloom Midi Dress

Emma™ Violet Bloom Midi Dress

$49.95 $100.00 50% OFF
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-50% OFF
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Update: Handmade in limited quantities. Designed to support confidence, comfort, and real bodies. Due to the increased demand during our retirement sale, only a few items are currently available. If you can still click "Add to cart", it's still available.

Your Effortless Everyday Favorite

The Emma™ Violet Bloom Midi Dress combines striking simplicity with delicate charm. Crafted from lightweight, breathable fabric in a rich violet hue, it features a graceful vertical line of black floral embroidery down the front for a touch of unique artistry. With its relaxed silhouette and sleeveless design, it’s perfect for beach strolls, casual lunches, or layering for a breezy evening out.

Why Our Customers Love Emma™ Violet Bloom Midi Dress:

  • All-Day Breezy Comfort – Airy fabric keeps you cool and comfortable in any setting.
  • Flattering on Every Shape – Gently skims the body for a relaxed yet elegant look.
  • Artistic Floral Accent – The embroidered bloom detail adds a refined, handcrafted touch.
  • Versatile for Any Occasion – Wrinkle-friendly and easy to style up or down.

Specifications:

  • Fabric: Lightweight and breathable
  • Fit: Relaxed silhouette
  • Length: Midi
  • Details: Sleeveless, vertical floral embroidery, wrinkle-friendly
  • Care: Machine wash cold, hang or lay flat to dry

WHAT OUR CUSTOMERS ARE SAYING

More than 1,300+ reviews

It arrived faster than anywhere else I've ordered from and the moment I touched it I could feel it was handmade. So soft and lightweight

Anne W.

I'm 57 and I've dreaded swimwear shopping for years. This changed that. Thick fabric, soft on skin, and I didn't adjust it once all afternoon.

Author

What I love about Susan's boutique is that everything is handmade, you can feel it the moment you touch the fabric, soft and durable.

Barbara K.

Just opened my package and had to put it on immediately , the fabric is so soft and lightweight, exactly what I was hoping for.

Linda S.

Visited Susan's boutique today and bought this swimwear, complimented me the second I arrived at the beach. The fabric feels so soft and comfortable also

Carol B.

Women Are Loving These

For twenty-four years, a whistle around my neck was my whole world. Every morning at the edge of that pool, watching kids go from terrified to fearless. I never once wanted to be somewhere else.

Eleven years ago that changed. Not the passion — the direction.

I drove past a small empty boutique on my way to work. Something made me stop. I called the number that afternoon. By Friday I had signed the papers.

I had watched women my age walk past swimwear displays without stopping. Like it wasn't made for them. Like they had already been forgotten. I knew that feeling — because I felt it too every summer.

So I built something different. For us.

For eleven years I showed up alone. Early mornings, long quiet afternoons, days where the only sound was the door I unlocked myself. The love never left. But my body is sixty-two now, and it's asking me to rest.

This is my retirement sale. Every piece chosen for one woman — the one who wants to feel like herself again at the water's edge.

Everything must go. Come find yours.

With love,
Susan Simmons
Susan's Swimwear, Daytona Beach ❤️

FAQs

Yes only today we offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

Orders are typically processed within 2 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.

If you experience any issues or have questions, visit our contact page to connect with our support team. We’re here to assist you promptly.

FREE SHIPPING

Free shipping on every order across the U.S. this week only. We’ll deliver straight to your door, safely and without extra cost.

24/7 CUSTOMER SERVICE

Available 24/7 for personalized support.
Professional, reliable, and always here for you.

Loved for the comfort

Our pieces are chosen for comfort you can feel and style you can count on. Relax, feel confident, and enjoy timeless elegance daily.

FREE SHIPPING

Free shipping on every order across the U.S. this week only. We’ll deliver straight to your door, safely and without extra cost.

24/7 CUSTOMER SERVICE

Available 24/7 for personalized support.
Professional, reliable, and always here for you.

Loved for the comfort

Our pieces are chosen for comfort you can feel and style you can count on. Relax, feel confident, and enjoy timeless elegance daily.

Contact

Feel free to contact us. We’re here to help and provide the right advice.

Phone: +1 386-296-1167
Email: info@susanswimwear.com

Opening hours:
Monday to Friday: 9:00 AM – 6:00 PM
Sunday: 10:00 AM – 3:00 PM

We can also respond outside these hours through our 24/7 customer support.

ABOUT ME

I'm Susan Simmons, founder of Susan's Swimwear in Daytona Beach, Florida

Twenty-four years at the pool's edge taught me one thing — a woman should feelconfident at the water. Every piece I chose was chosen with that woman in mind

★★★★★ (1300+ reviews)

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© 2026 Susan's Swimwear, Daytona Beach

Emma™ Violet Bloom Midi Dress